Facebook, one of the largest social media platforms in the world, introduced Facebook Dating in 2019 as a new feature within the app. While the feature had some early setbacks due to privacy concerns and lackluster user experience, it seems to have made a resurgence in recent months.
According to data from Sensor Tower, Facebook Dating saw a 328% increase in downloads in the United States during the first half of 2020. This increase might be due in part to the COVID-19 pandemic, as more and more people are turning to online dating in the absence of physical interaction.
However, other factors could be contributing to the app's newfound popularity.
Firstly, Facebook has been continually updating and improving Facebook Dating since its initial launch. These updates have introduced unique features such as the ability to connect with Instagram accounts and the option for virtual dates. One of the most intriguing features is the 'Secret Crush' feature, which allows users to select up to nine people from their Facebook friends list that they are interested in dating. If that person also adds them to their Secret Crush list, they will both receive a notification that they have a match.
Another reason for Facebook Dating's resurgence could be the lack of success of other dating apps. Apps such as Tinder and Bumble have been popular for several years but have seen some criticism recently for being too superficial and promoting a "swipe culture," leading to burnout and dissatisfaction among users. On the other hand, Facebook Dating seems to focus more on relationships and long-term connections than casual hookups. It also boasts a more extensive pool of potential matches since it's connected to users' Facebook networks.
Lastly, the seamless integration of Facebook Dating into the main Facebook app is a significant factor in its resurgence. For many, Facebook is already a familiar and trusted platform, and the addition of dating features makes it a convenient and reassuring choice. This integration not only makes it easy for users to access the dating feature but also provides a sense of security for those who may have concerns about the safety of online dating.
In conclusion, it seems that Facebook Dating has made a resurgence in recent months due to a combination of factors such as continual updates and improvements, a focus on relationships and long-term connections, and integration into the main Facebook app. It remains to be seen if the app will continue to grow and compete with other online dating apps, but for now, it seems to be gaining momentum.
Check it out if you are in the dating scene, you never know what you will find.
xoxo
Erin